What Makes You Special?

Recently IBM
has been running a really cool add. This link actually takes a person or company through an very effective intellectual process to help determine what is so special about them.

Although it is no secret I am a Mac guy I really like the questioning behind it. Whether in business or in personal life what a great way to process a simple but tough question.

The author Max Lucado
on the back cover of his devotional book (that I highly recommend) has this to say:


Are you the person you wanted to grow up to to be when you were younger? Why or why not? Hey, today take a few moments and reflect on this and perhaps write out a few goals and be specific. Common do it.